The impact your interest rate has on your buying power

  • Your monthly housing cost is directly tied to the price of the home you purchase and the interest rate you secure for your mortgage.
  • Over the last 30 years, interest rates have fluctuated greatly with rates in the double digits in the 1980s, all the way down to the near 4% we are experiencing now.
  • Your purchasing power is greatly impacted by the interest rate you secure. Act now before rates go up!

oulluo is pleased to announce Sascha Moyer of Solutions Real Estate!

Homes for sale in San Diego


Sascha was born and raised in Germany with a german accent still attached!

Sascha moved from Germany to southern California in her early twenties and has truly enjoyed the southern California lifestyle and all it has to offer.

Once she established herself in southern California, Sascha enjoyed a career in Casino management, but found her real passion when she decided to go into Real Estate

Sascha has always been a person with excellent customer skills. She has an independent work ethic with an acute eye for details and the experience to quickly Identify potential problems before they happen, which makes her an excellent problem solver.

The most valuable skill she learned through her life and dual careers was how important it is to create and nurture strong personal relationships.

Sascha now provide residential real estate services for numerous clients in and around the San Diego north county area, Orange County and the Temecula valley.

Her vision and expertise in the real estate industry will bring to fruition your real estate goals. Whether you are looking for the home of your dreams, a second home or an investment  property, Sascha is always ready to jump in and assist to help find that property which meets your specific needs.

Sascha says “Nothing satisfies me more than seeing the smiles that appear on the faces of the many buyers and sellers face when we successfully close their transactions!”

For buyers, Sascha takes her research to the highest level by really identifying with the buyers current needs, future plans and budget. And Sascha really shines as she goes the distance to negotiate the best possible deal for her clients.

“When I list a home, my extensive marketing background give the homeowners property the market exposure it needs to maximize the best selling price”

In her spare time, Sascha enjoys horseback riding, training her 4 year old thoroughbred for hunter-jumping, riding her motorcycle, hiking, bicycling  and  boating  (a day on the  ocean is always a good day).  She cherishes her family and friends and enjoys volunteer work with the local food bank and Habitat for Humanity.  “Its an amazing and rewarding feeling when i’m given the opportunity to give back to the community.”

Please call or email Sascha with any of your real estate questions. She is always available to assist you and greatly appreciates your business and referrals.

Sascha Moyer
Solutions Real Estate
CA BRE# 01904462

2017 Marketing Resources for Realtors

marketing resources for realtors

Jumpstarting your 2017 marketing is likely something you’re thinking about, if you haven’t started some activity already and are looking to increase your realtor marketing resources. Most of us agents get frustrated this time of year, looking at what competitors are doing, what new possibilities exist for us and wondering quite where to start.

Are you finding yourself unsure of where to proceed with your 2016 realtor marketing? We think we have some tips and ideas that could help you make the most of your time and marketing dollars.

Exploring New Inbound Marketing Avenues

One of the most important marketing decisions you can make is where to put your money for inbound leads. Investing and re-investing in the same lead sources can always lead you to clients – but the best way to ensure you’re getting the most bang from your buck is to invest in multiple sources. Essentially, diversify your marketing resources.

Pumping your list consistently and asking for word of mouth referrals is a classic way of doing business – but the more you expand your inbound marketing lead network, the less opportunities you’ll have for list fatigue. List fatigue happens when you consistently hammer a current client list looking for new business opportunities. Customers only want to hear from us often enough to know we’re thinking of them or that we’re still around. Anything more than that can tire your list fairly quickly.

Realtor Marketing Resources

So – when you’re looking for new lead sources in the new year, where’s the best place to start? How can you expose yourself to new realty resources outside the ones you normally work with?

Keeping up with industry newsletters and the latest trends across the blogs you read is important. Use your iPhone or a note taking app to create a “tickler” file of new marketing trends and ideas. Whenever you see a new opportunity, put this in the ticker file. Then, set aside 10-20 minutes a week to go through these new opportunities to see if they work for you.

Measuring Affordability

Your next task is to ensure the opportunities you locate are affordable and exclusive. That’s why our model makes so much sense – so many other inbound marketing opportunities for realtors don’t give you the option of buying exclusive territories of which a limited number are available.

At, we can offer that opportunity to you. We have excusive resources that once you buy, you’ll have a stake on. Our listings won’t go to anyone else – and best of all, they’re affordable.

Let’s talk about the best way to get you set up with your territories! We’d love to chat with you. And if you have any questions about 2017 marketing, fill out our form and let us give you a free analysis! We’d love to chat about lead generation with you.

Should Realtors Send Holiday Greeting Cards?

realtor holiday cards

realtor holiday cardsHoliday greeting cards can seem like the kind of thing we do just to get it done. The process is the same every year, and sometimes a little burdensome – get the cards ordered, get them personalized, go through and sign each one. It’s the type of thing we as realtors often do mindlessly, not really putting much thought into the how or why touch point marketing works other than “we just have to do it.”

Here’s a revelation for those who haven’t thought about it: your clients don’t really care whether or not you send them a holiday card. They get it, they open it, it’s nice. They have a sense that you’re thinking of them when they crack open that card or get a personalized message from you or your agency. So that being the case, dos doing a mailer around mid-December really benefit your business in any way?

When Customers are Buying a Home

In short – yes, it does. The importance of branding can’t be ignored no matter when or how you get that branding in front of a customer. Obviously we don’t want to annoy or push our message – but we do want to consistently remind past and present customers that we’re around. Our jobs would be much easier if someone were buying a new home or looking at real estate listings every day, but we know this isn’t going to happen. Therefore, staying front and center in the minds of our clients is the only true way we ensure they’re going to be thinking about us the next time they – or someone in their circle of influence – is ready to buy a home.

What to Include in Holiday Marketing

There’s a short, but effective list of elements that make realtor holiday marketing successful.

  • A personal touch: Clients want to feel as if the message is coming from you and it’s not mass-produced. A personal hand-written message along with your signature is a good way to make this happen.
  • Ensuring that your company or personal logo is on your holiday materials is a touch many leave out. Having something custom printed rather than using an ordinary store-bought holiday card keeps that logo and branding front and center so clients can develop a visual connection to your brand.
  • Leaving an open invite. You don’t want to say, “Contact me if someone you know needs a home!” but you do want to leave an open invite to contact you if your clients ever need anything. It creates an open door and exudes courtesy.

Finally, set yourself apart from what other businesses are sending by working with greetings that include hand-written postal information on the envelope, or are a different size or shape from standard mailers. This can ensure your communication isn’t thrown away quickly without being viewed when your client goes to the mailbox.

Real estate lead generation tools

buying a home in san diego

When it comes to selling real estate, your training told you that keeping a close, personal relationship with customers is what sells a house. People who are buying real estate need to feel like you’re a part of their family – or at the very least, a trusted advisor they’d send their own family members, coworkers and closest friends to.

In order to foster that relationship, we can never forget the value of serving our real estate customers as if we’re building their houses ourselves. Real estate marketing is often impersonal, and when it comes right down to it personalization and candor are what build trust and sell homes. We want to get our clients into situations that will bring repeat business to us and continue to incentivize them to send referrals our way.

One way to develop this connection when you’re working with real estate clients is to share your experiences with them. Talk to them about your own children, families relationships and situations. Make sure that they feel like they’re a part of your life as much as you are a part of theirs.

Share insider knowledge that demonstrates your familiarity with neighborhoods, schools and any other information a client purchasing a home would be interested in knowing.

Talk with your clients about market values and really put yourself out there to demonstrate your value as a realtor. Real estate selling tools are out there by the dozens, but if you can’t give your customers the feeling that you’re the one truly relating to them, the trust bond won’t exist and the sale will be harder.
Take the time to connect with real estate selling tools that can help you succeed! We’d love to give you a demo of – feel free to contact us so we can talk more!