The impact your interest rate has on your buying power

  • Your monthly housing cost is directly tied to the price of the home you purchase and the interest rate you secure for your mortgage.
  • Over the last 30 years, interest rates have fluctuated greatly with rates in the double digits in the 1980s, all the way down to the near 4% we are experiencing now.
  • Your purchasing power is greatly impacted by the interest rate you secure. Act now before rates go up!

Determining Positive ROI in 2017

determining roi realtors

How can we, as realtors, determine we’re getting the right bang for our buck? It isn’t always easy – in fact, the many options available to us in terms of vendors and services provided are often nebulous and all over the place.

If you’re anything like the rest of our team, you’ve lamented the amount of money you’re spending just getting new leads. With recent technological advancements, it should be easier than ever before for us to get into contact with the clients who are looking to get into a new home or buy a new piece of property. Yet, buying a house in San Diego or in any other locale can be cumbersome for customers in terms of finding the right realtor, and difficult for us in terms of connecting with clients we can develop long-term relationships with.

Selling Real Estate in 2017

As realtors, we know the technology changes from year to year – yet, we don’t always know how to get ahold of the latest ways to bring in new leads for our businesses. We owe ourselves and our clients the opportunity to connect with us. We owe ourselves the opportunity to utilize new business technology.

Most of all, we owe ourselves the opportunity to sit down with our calculators and determine whether or not the ROI is really worth it for us. When’s the last time you put pencil to paper so you could make a decision about whether or not your relationship with a vendor would really work out and bring value to your business?

Let’s talk about ROI in 2017 – and let’s talk about how the resources that oulluo offers which can help you succeed and bring ultimate value to your business. At oulluo, when you win, we win – so let us help!

2017 Marketing Resources for Realtors

marketing resources for realtors

Jumpstarting your 2017 marketing is likely something you’re thinking about, if you haven’t started some activity already and are looking to increase your realtor marketing resources. Most of us agents get frustrated this time of year, looking at what competitors are doing, what new possibilities exist for us and wondering quite where to start.

Are you finding yourself unsure of where to proceed with your 2016 realtor marketing? We think we have some tips and ideas that could help you make the most of your time and marketing dollars.

Exploring New Inbound Marketing Avenues

One of the most important marketing decisions you can make is where to put your money for inbound leads. Investing and re-investing in the same lead sources can always lead you to clients – but the best way to ensure you’re getting the most bang from your buck is to invest in multiple sources. Essentially, diversify your marketing resources.

Pumping your list consistently and asking for word of mouth referrals is a classic way of doing business – but the more you expand your inbound marketing lead network, the less opportunities you’ll have for list fatigue. List fatigue happens when you consistently hammer a current client list looking for new business opportunities. Customers only want to hear from us often enough to know we’re thinking of them or that we’re still around. Anything more than that can tire your list fairly quickly.

Realtor Marketing Resources

So – when you’re looking for new lead sources in the new year, where’s the best place to start? How can you expose yourself to new realty resources outside the ones you normally work with?

Keeping up with industry newsletters and the latest trends across the blogs you read is important. Use your iPhone or a note taking app to create a “tickler” file of new marketing trends and ideas. Whenever you see a new opportunity, put this in the ticker file. Then, set aside 10-20 minutes a week to go through these new opportunities to see if they work for you.

Measuring Affordability

Your next task is to ensure the opportunities you locate are affordable and exclusive. That’s why our model makes so much sense – so many other inbound marketing opportunities for realtors don’t give you the option of buying exclusive territories of which a limited number are available.

At, we can offer that opportunity to you. We have excusive resources that once you buy, you’ll have a stake on. Our listings won’t go to anyone else – and best of all, they’re affordable.

Let’s talk about the best way to get you set up with your territories! We’d love to chat with you. And if you have any questions about 2017 marketing, fill out our form and let us give you a free analysis! We’d love to chat about lead generation with you.