Holiday greeting cards can seem like the kind of thing we do just to get it done. The process is the same every year, and sometimes a little burdensome – get the cards ordered, get them personalized, go through and sign each one. It’s the type of thing we as realtors often do mindlessly, not really putting much thought into the how or why touch point marketing works other than “we just have to do it.”
Here’s a revelation for those who haven’t thought about it: your clients don’t really care whether or not you send them a holiday card. They get it, they open it, it’s nice. They have a sense that you’re thinking of them when they crack open that card or get a personalized message from you or your agency. So that being the case, dos doing a mailer around mid-December really benefit your business in any way?
When Customers are Buying a Home
In short – yes, it does. The importance of branding can’t be ignored no matter when or how you get that branding in front of a customer. Obviously we don’t want to annoy or push our message – but we do want to consistently remind past and present customers that we’re around. Our jobs would be much easier if someone were buying a new home or looking at real estate listings every day, but we know this isn’t going to happen. Therefore, staying front and center in the minds of our clients is the only true way we ensure they’re going to be thinking about us the next time they – or someone in their circle of influence – is ready to buy a home.
What to Include in Holiday Marketing
There’s a short, but effective list of elements that make realtor holiday marketing successful.
- A personal touch: Clients want to feel as if the message is coming from you and it’s not mass-produced. A personal hand-written message along with your signature is a good way to make this happen.
- Ensuring that your company or personal logo is on your holiday materials is a touch many leave out. Having something custom printed rather than using an ordinary store-bought holiday card keeps that logo and branding front and center so clients can develop a visual connection to your brand.
- Leaving an open invite. You don’t want to say, “Contact me if someone you know needs a home!” but you do want to leave an open invite to contact you if your clients ever need anything. It creates an open door and exudes courtesy.
Finally, set yourself apart from what other businesses are sending by working with greetings that include hand-written postal information on the envelope, or are a different size or shape from standard mailers. This can ensure your communication isn’t thrown away quickly without being viewed when your client goes to the mailbox.
Buying a home in San Diego can be interesting. Such a beautiful town with a tremendous amount of opportunities, both in investment and living the kind of life you and your family deserve. Buying a house can be stressful, but making a decision about where to live and how to live in a city with so many great aspects can be daunting.
Some families get so excited about the prospect of buying, and of a new place, that they get caught up in that feeling rather than properly vetting an agent. Fortunately, there are ways home buying prospects can be reassured that a realtor is taking them down the right path. Here are some to consider:
- Are calls returned promptly? The right realtor cares about his or her clients, and making sure that communication and common ground are at the forefront of the business relationship saves future cycles.
- Does your realtor care about what you’re looking for, or rather does he or she seem to push their agenda on you?
- Do you feel pushed out of your price range, or pushed toward a purchase that you don’t feel financially secure with?
- Does your real estate agent in San Diego come with personal recommendations, good reviews and does he or she seem to work to get the relationship built with trust out of the gate?
These are all things to consider when it comes to buying the right house in San Diego.
Stay tuned and keep an eye on this blog for more tips, tricks and news!
When it comes to selling real estate, your training told you that keeping a close, personal relationship with customers is what sells a house. People who are buying real estate need to feel like you’re a part of their family – or at the very least, a trusted advisor they’d send their own family members, coworkers and closest friends to.
In order to foster that relationship, we can never forget the value of serving our real estate customers as if we’re building their houses ourselves. Real estate marketing is often impersonal, and when it comes right down to it personalization and candor are what build trust and sell homes. We want to get our clients into situations that will bring repeat business to us and continue to incentivize them to send referrals our way.
One way to develop this connection when you’re working with real estate clients is to share your experiences with them. Talk to them about your own children, families relationships and situations. Make sure that they feel like they’re a part of your life as much as you are a part of theirs.
Share insider knowledge that demonstrates your familiarity with neighborhoods, schools and any other information a client purchasing a home would be interested in knowing.
Talk with your clients about market values and really put yourself out there to demonstrate your value as a realtor. Real estate selling tools are out there by the dozens, but if you can’t give your customers the feeling that you’re the one truly relating to them, the trust bond won’t exist and the sale will be harder.
Take the time to connect with real estate selling tools that can help you succeed! We’d love to give you a demo of oulluo.com – feel free to contact us so we can talk more!
When you’re looking to find a new home online, you’re confronted with dozens (if not more!) opportunities to find the home of your dreams. You could be looking anywhere, from the top-rated websites to newtools just hitting the market. Many real estate buyers tend to find the home of their dreams from local realtors, word of mouth or simply driving around and looking at signs.
If you’re in the market for a new home, there are a variety of things to consider in order to make sure you get the best option. Here are some simple tricks to ensure buying a new home in your city and state will yield the best possible results for you.
- Work with a realtor. Find someone you trust and have a good rapport with. In order to do this, it’s possible you’ll need to vet a few realtors and see where the best relationship develops. The realtor that promises to give you a life-changing deal when you buy a new home might be the one that ends up costing you more money and time in the long run. Trust and accountability are 100% necessary when you get into a relationship with a realtor.
- Ask questions. Ask a ton – whether you’re interested in learning more about the history of a structure or home or you’re looking to find out why a home is priced the way it is, you must remember that no question is too offbeat. It makes sense to get all the information when buying a home in your area so you can make the best decisions.
- Think about the future. Many people looking for a new home might even consider taking the first offer. For every house you love, there might be a dozen more on the market you haven’t seen yet. If you can’t make finding the perfect home work with your budget, then the house you’ve been considering might not be the perfect one.
The reality is that much can go into buying real estate, so developing the right relationship of trust with a realtor who really cares about you is critical to finding the right property for you and your family. Asking questions, building relationships and taking the time to make sure you’re getting involved in the right situation are all integral to the best possible experience.
We’d love for you to use ZiptoHome to find the home of your dreams and connect with a realtor that you can build trust and a future with!