Your Biography Shapes Your Brand


Advertising is great for attracting business, but the place to make a personal connection to your customers is with your biography. The real estate markets continued shift towards online growth and mobile-friendly technology makes your professional biography a more prominent tool for generating clients.

We like to think of it as an integral part of your personal brand and we are happy help you develop it. Clients will be looking for your wisdom, eloquence and personality; your bio can help illustrate all those elements. The most important advice we give: Do not use your bio space to sell your services. There’s a time and a place for an advertisement, and this isn’t it! Keep your bio simple and honest – A biography is a written account of a life, if you come off as an advertisement, you’ll turn clients away. Make sure your clients see that you’re focused on their satisfaction and interests rather than your own business goals.

5 Simple Steps to Writing Your Real Estate Agent Biography – Writing or refining your real estate agent biography is at the top of the to-do list.

Step 1: Include Professional ExperienceYou’re the expert when it comes to real estate, so show it off! A well-rounded biography should include your skills, expertise, education, certificates, degrees, diplomas, classes taken, experience and awards.

Step 2: Provide a Personal TouchLife isn’t all work, so adding some insight into your personal life outside of work can be a great tool for connecting with potential clients. By including information about your family, pets, hobbies, and extracurricular activities, your clients will see you as a real person rather than just a Realtor. And, who knows when someone might contact you simply because you have something in common with them

Step 3: Link Yourself to the Real Estate AreaYou know the area better than anyone else, so be sure to include information about where you’ve lived and how long you’ve been an agent there. Demonstrate your knowledge of the area! On the other hand, if you’re new to the region, mention why you moved there and everything you love about it. This is a great way to build trust with your clients as they’ll need your guidance in finding the right home.

Step 4: Use a professional photo – Your face is your calling card and will become associated with your brand. People will also build a visual connection to you during their online search. This can seem obvious at first, but choosing the right image of yourself to share is an art form in itself. Save yourself the headaches of worrying about lighting, clothing and makeup, and hire a professional photographer. Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.

Step 5: End it Right -Ultimately your bio is one way of helping your client’s get to know you so they’ll want to utilize your services – so be sure to include your contact information. This will give potential clients an immediate and easy way to contact you and access all you have to offer.

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Coming Soon – Santa Fe Hills View home!

Experience private serenity in this luxurious view home located in the Santa Fe Hills area. 

8248 Santa Fe road

Impeccably designed, this 4088 sq. ft. two-level home on a 2.3 Acre private lot, features a multi-window concept which provides unobstructed views to the ocean and the surrounding hills. 

Gorgeous features include beautiful hardwood flooring, 10, 13 and 20 ft high ceilings. A modern kitchen with Silverstone quartz counter tops, and top of the line Electrolux appliances

The spa like master bathroom features a deep spa tub, walk in shower w/ multiple shower heads. There are enhanced features such as the concrete slab wall in the master bedroom and upgraded lighting and fan fixtures throughout.

Outside the amazing views are accented by the surrounding garden boxes and 100 year old olive trees.

Entertaining is a breeze as guests flow seamlessly indoors and outdoors to enjoy the enviable sunset views or to enjoy the naturally designed, drought-tolerant landscape and magnificent fire pit. Shopping and dining are just down the road from this country-like setting. 

Additional Key Features: 4 Bedroom, 3.5 Bath, 3 Car Garage, 2.3 Acres

Super Bonus! This exquisite home does not have HOA or Mollo Roos! 

For more information, please call or text Kevin at 858-692-9800 or email for property details!




This incredible Hilltop parcel offers amazing 180-degree panoramic views of the surrounding mountains, dazzling city lights and views out to the ocean. This is one of the few remaining parcels in this exclusive area. This 5 acre parcel with no HOA, CC&R’s or Mello Roos affords you the luxury to build a custom estate in the Rancho Santa Fe – Fairbanks Ranch area. Parcel slopes South to north. Grab your contractor and engineer to discover the potential this property has to offer! This is a Great development opportunity for Spec Builders!

For more information, please call or text Kevin at 858-692-9800 or email for property details!


Just Listed ~ 5114 Meadows Del Mar, San Diego, CA 92130

5114 meadows del mar

This is a rare opportunity to own a custom view estate in the world class Fairmont Del Mar golf community.

Located on the west side of the Fairmont Del Mar on a quiet cul-de-sac, you’ll arrive at the residence which features a circular driveway and a hidden 3 car garage located in the center courtyard of the residence. A very clean design with flowing arches in both the front and back of the home accent the home both front and back.

Step inside the residence you will find a full suite on the first level, office, pool room, gourmet kitchen and family room with soaring ceilings. This home lays out perfectly for entertaining both friends and families of all sizes. The informal dining area, which is located next to both the spacious kitchen with designer appliances and large island, and the family room with wood-beamed ceilings, is great for both family meals and entertaining. The huge walk-in pantry offers plenty of room to stock up on supplies.

The second level gives way to a bonus family room, a secondary master suite, laundry room, and a third upstairs master bedroom complete with French doors that lead to its own private balcony.

A highlight of this executive home is the enormous second level master bedroom a very large private balcony with panoramic views of Tory pines, a fireplace, and an extra-large master bathroom with jacuzzi tub and walk in closet.

You and your guests can relax around the resort-style backyard which offers a palapa complete with a grill, TV,  and fridge for outdoor entertaining, a large covered patio dining area, and a custom pool and sunken jacuzzi that complements the natural flow of the home accented by the breathtaking views!

For more information, please call or text Kevin at 858-692-9800 for property details

Home Sales Expected to Increase Nicely in 2018

Home Sales Expected to Increase Nicely in 2018

Freddie MacFannie Mae, and The Mortgage Bankers Association are all projecting that home sales will increase in 2018. Here is a chart showing what each entity is projecting in sales for the remainder of this year and the next.

Home Sales Expected to Increase Nicely in 2018 | MyKCM

As we can see, each entity is projecting sizable increases in home sales next year. If you have considered selling your house recently, now may be the time to put it on the market.

If you are looking to buy, sell or refinance a home, contact Kevin Alvarez on 858 400 7444 or 

Number of Buyers Putting Down Less Than 10% Hits 7-Year High

oulluo buyers 7 year high down payment 10%

Number of Buyers Putting Down Less Than 10% Hits 7-Year High

According to Black Knight Financial Service’s Mortgage Monitor Report, 1.5 million Americans have purchased a home with down payments under than 10% over the last 12 months. This is great news for buyers as this marks a 7-year high.

Many mortgage programs offered by agencies like Freddie Mac and Fannie Mae allow buyers to put down as low as 3% to purchasetheir dream homes. The strength of the housing market has aided buyers who used low-down-payment programs to buy. As a recent CNBC article points out,

“Defaults on recent low down payment loans, so far, are slow, but that is as much a factor of the good credit quality as it is the strength of the housing market. Home prices are rising incredibly fast, meaning those borrowers are gaining equity in their homes quickly.”

Low down payments aren’t just great for first-time homebuyers. These programs have allowed homeowners who want to capitalize on the equity they have in their homes to use the profit from their sale to pay off high-interest credit cards, fund education or even start a business.

According to a new Census Report, the Annual Survey of Entrepreneurs, home equity was used to start 7.3% of all businesses in the United States, which equates to over 284,000! The industries that saw the most growth from home equity are accommodation & food services, manufacturing and, retail trade.

Bottom Line

Gone are the days of ‘20% down or no mortgage.’ What could you build with the equity in your house? Let’s get together today to evaluate your ability to achieve your dreams today!

58% of Homeowners See a Drop in Home Values Coming

oulluo homeowners see drop

58% of Homeowners See a Drop in Home Values Coming

According to the recently released Modern Homebuyer Survey from ValueInsured, 58 percent of homeowners think there will be a “housing bubble and price correction” within the next 2 years.

After what transpired just ten years ago, we can understand the concern Americans have about the current increase in home prices. However, this market has very little in common with what happened last decade.

The two major causes of the housing crash were:

  1. A vast oversupply of housing inventory caused by home builders building at a pace that far exceeded historical norms.
  2. Lending standards that were so relaxed that unqualified buyers could easily obtain financing thus enabling them to purchase a home.

Today, housing inventory is at a 20-year low with new construction starts well below historic norms and financing a home is anything but simple in the current mortgage environment. The elements that precipitated the housing crash a decade ago do not exist in today’s real estate market.

The current increase in home prices is the result of a standard economic equation: when demand is high and supply is low, prices rise.

If you are one of the 58% of homeowners who are concerned about home values depreciating over the next two years and are hesitant to move up to the home of your dreams, take comfort in the latest Home Price Expectation Survey.

Once a quarter, a nationwide panel of over one hundred economists, real estate experts and investment & market strategists are surveyed and asked to project home values over the next five years. The experts predicted that houses would continue to appreciate through the balance of this year and in 2018, 2019, 2020 and 2021. They do expect lower levels of appreciationduring these years than we have experienced over the last five years but do not call for a decrease in values (depreciation) in any of the years mentioned.

Bottom Line

If you currently own a home and are thinking of moving-up to the home your family dreams about, don’t let the fear of another housing bubble get in the way as this housing market in no way resembles the market of a decade ago.

If you are buying, selling or refinancing a home, call Kevin Alvarez on 858 400 7444 or

Sellers: Your Home is an Oasis in an Inventory Desert

Sellers: Your Home is an Oasis in an Inventory Desert

First-time homebuyers are flocking to the real estate market by the thousands to find their dream homes in order to make their dreams of homeownership a reality. Unfortunately for many, the inventory of starter and trade-up homes in the US has struggled to keep up with demand!

According to the National Association of Realtors (NAR), the inventory of homes for sale dropped 7.1% year-over-year to a 4.3-month supply and is down for the 25th consecutive month.

Some homeowners may be hesitant to list their homes for sale because they are worried that they will also have a problem finding a home to buy and move in to. This is a legitimate concern; no one wants to sell their home quickly and not have anywhere to live.

But there is good news! If you are thinking of moving up to a luxury or premium home, there is more inventory available in these markets and you may even get a great deal on a home that has been on the market for a while.

If you are the owner of a starter home and you are looking to move into a trade-up home, or if you are just looking to relocate to a new area in a home of the same size, there is still hope!

In many markets, homeowners are building contingency plans into their contracts. This means that the homeowner builds in extra time before they close in order to find their dream home and they are upfront about the contingency with any buyers who come to see the house.

Your home is an oasis to buyers who are searching for homes in today’s market. The right buyers will sympathize and wait for you and your family to find your next home.

Bottom Line

Don’t let the fear of not finding a home to move in to stop you from moving on with your life. Let’s get together to discuss ways to set expectations with potential buyers from the start.

Homes Are Selling Quickly Nationwide

homes selling oulluo

Homes Are Selling Quickly Nationwide

The National Association of Realtors (NAR) recently released their latest Existing Home Sales Report, which revealed that homes were on the market for an average of 28 days in June. This is a slight increase from the 27 days reported in May, but down from 34 days reported a year ago.

54% of homes across the country were on the market for less than a month in June!

Among the 27 states with homes selling in 30 days or less are Washington, Utah, California, and Colorado. The map below was created using results from NAR’s Monthly Realtors Confidence Index Survey.

Homes Are Selling Quickly Nationwide | MyKCM

Bottom Line

Buyer demand is increasing as the inventory of homes available for sale remains low. If you are thinking about listing your home for sale this year, let’s meet up so I can help you take advantage of current market conditions!

If you are buying, selling or refinancing a home, contact Kevin Alvarez on 858 400 7444 or

Homeowner’s Net Worth Is Still Greater Than a Renter’s

home owner's net worth

Homeowner’s Net Worth Is Still Greater Than a Renter’s

Every three years, the Federal Reserve conducts their Survey of Consumer Finances in which they collect data across all economic and social groups. The latest survey, which includes data from 2010-2013, reports that a homeowner’s net worth is 36 times greater than that of a renter ($194,500 vs. $5,400). 

The latest survey data, covering 2014-2016 will be released later this year. In the meantime, Lawrence Yun, the National Association of Realtors’ Chief Economist estimates that the gap has widened even further, to 45 times greater ($225,000 vs. $5,000)! 

Put Your Housing Cost to Work for You

As we’ve said before, simply put, homeownership is a form of ‘forced savings.’ Every time you pay your mortgage, you are contributing to your net worth. Every time you pay your rent, you are contributing to your landlord’s net worth.

The latest National Housing Pulse Survey from NAR reveals that 84% of consumers believe that purchasing a home is a good financial decision. William E. Brown comments:

“Despite the growing concern over affordable housing, this survey makes it clear that a strong majority still believe in homeownership and aspire to own a home of their own. Building equity, wanting a stable and safe environment, and having the freedom to choose their neighborhood remain the top reasons to own a home. 

Bottom Line

If you are interested in finding out if you could put your housing cost to work for you by purchasing a home, let’s get together and evaluate your ability to buy today!